According to Forbes Magazine, “Greats is building the next Great footwear company.” Born In Brooklyn. Greats is passionate about building the highest quality footwear at the best price through a direct-to-consumer model. With the idea of building a better sneaker at a disruptive price, Greats was launched in August 2013 and quickly became an instant “classic,” selling out of most styles within days. Founders, Ryan Babenzien and Jon Buscemi, knew that the wholesale business of selling sneakers to 3rd party retailers was inefficient and that this inefficiency was paid for by consumers. With a mobile-first approach and sleek, robust website, Greats is revolutionizing the sneaker industry and as GQ Magazine recently noted, “shaking up the sneaker-to-store inventory flow.”
Ryan Bebenzien has nearly 20 years of brand and general management leadership experience in the lifestyle and footwear business. As the former Global Director of Lifestyle Marketing for K-Swiss, Ryan and his team successfully led the turnaround of the brand. Ryan fostered numerous collaborations, including the K-Swiss x Billy Reid partnership (2x Menswear Designer of the Year Winner) and K-Swiss x Partners & Spade. Prior to K-Swiss, Ryan led the PUMA Entertainment Department and helped build the social media footprint for the brand via early social media platforms.